NASCAR News: JR Motorsports announce huge new multi-year partnership

JR Motorsports has announced a huge new partnership for the 2026 NASCAR O'Reilly Auto Parts Series.

The Dale Earnhardt Jr.-owned team revealed a multi-year partnership with Arby's on Tuesday morning, which will see the fast food chain as the primary sponsor for one of the team's cars eight times in 2026.

Fans will see Arby's most frequently on Carson Kvapil's No. 1 car, four times in total including the first race of the partnership at Atlanta in February, with three races on Sammy Smith's No. 8 and one on Justin Allgaier's No. 7.

JRM will lose Connor Zilisch to a full-time Cup Series drive with Trackhouse Racing next year, leaving them without their ten-win star as they look to bring the title back to their garage.

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Dale Jr. set to partner with Arby's

Speaking as part of a statement announcing the move, Dale Jr. – who will also have a 'personal service agreement' with Arby's as part of the deal – said: “It’s an exciting opportunity to have Arby’s partner up with our companies.

"Arby’s is very aggressive with their activation and we pride ourselves on being a tremendous asset when it comes to offering a variety of unique marketing platforms, so I’m looking forward to how we can work together to continue to grow their business.”

“We’re thrilled to begin this multi-year partnership with JRM and Dirty Mo Media,” said Jeff Baker, Chief Marketing Officer at Arby’s. “Arby’s has always been about delivering high-quality, impactful experiences with speed.

"Joining forces with such respected organizations in the racing community allows us to connect with NASCAR fans in meaningful new ways – both on and off the track. Plus, Arby’s food makes everything better and can’t wait to deliver with JRM and Dale Jr. all season long.”