With the 2026 NASCAR Cup Series season fast approaching, Hendrick Motorsports has revealed a brand new paint scheme set to run on one of its cars at multiple races this upcoming campaign.

The legendary NASCAR outfit announced a new partnership with Phorm Energy back in June last year, with the brand joining the 14-time Cup Series champions on a multi-year deal that will help launch what they call a 'game-changing' energy drink - the first innovation from the partnership of Anheuser-Busch, 1st Phorm and Dana White.

The agreement runs through 2027 and includes primary sponsorship of William Byron's No. 24 Chevrolet at multiple races per season, which are set to be Talladega and St. Louis in 2026, as per a recent announcement.

That social media reveal also showcased the paint scheme itself, with it featuring a white and blue base with red trim and white stars all over the blue, much like the flag of the United States. A large red and white Phorm Energy logo also features on the hood of the car, with further branding on the side alongside Byron's No. 24.

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Hendrick Motorsports' Phorm Energy paint scheme

Speaking last June when the Hendrick Motorsports and Phorm Energy linkup was first announced, NASCAR legend and HMS vice chairman Jeff Gordon said the partnership was a great opportunity for the team.

“It’s an amazing opportunity to work with a powerhouse like Anheuser-Busch, as they launch Phorm Energy and build something new,” said Gordon.

“As a brand grounded in shared values of dedication and hard work, we’re proud that the No. 24 team and our incredible athletes get to be part of their community.

"We’re making a major investment in our facilities to support our teammates with the best possible resources, and it’s exciting to have Phorm Energy involved from day one. We look forward to collaborating on a distinctive and authentic program.”

Meanwhile, CEO of 1st Phorm, Sal Frisella, added: “Launching Phorm Energy is a huge moment for our team and partnering with Hendrick Motorsports is just another way we can continue to grow and deliver something truly special.

“We have built this brand for people that embrace the grit and grind in their everyday lives and that’s something that Hendrick Motorsports and their drivers inherently know and understand.

"We know we found the right partner in Hendrick Motorsports and together we have big plans.”

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