Kyle Larson 6th: Top 10 NASCAR 2025 diecasts revealed

Kyle Larson might have scooped the NASCAR Cup Series championship at Phoenix in November but he was soundly beaten when it comes to the most popular diecast of 2025.

A hugely popular phenomenon among the sport's fans, diecasts are scale-model replicas of real NASCAR race cars, typically made from diecast metal.

They come in various scales of the real cars, such as 1:64, 1:24, and 1:18, and replicate the real thing down to sponsor logos, paint schemes, numbers, and sometimes even race damage.

Ultimately, they allow fans to show support for their favorite drivers or moments. You might buy a record made by your favorite singer, for example, but in NASCAR, you might buy a diecast of your favorite driver's car.

As a result, the most popular drivers and teams are the ones that tend to perform best in terms of sales, and thanks to Lionel Racing - NASCAR's official diecast manufacturer - we now know who came out on top in 2025.

NASCAR TODAY: Joe Gibbs Racing concern emerges as Cup Series insiders make stunning financial prediction

Top 10 best-selling NASCAR diecasts of 2025

Fascinatingly, the top three are all related to the legendary Dale Earnhardt Jr., with his Speedway Classic Late Model Chevrolet in at second, and two of his team's cars at JR Motorsports in first and third.

NASCAR's most popular driver Chase Elliott also features highly on the list, whereas, as mentioned above, Larson's HendrickCars.com Champion Chevrolet diecast only came in at sixth.

You can see the full list below.

1. Justin Allgaier — Traveller Whiskey Chevrolet
2. Dale Earnhardt Jr. — Budweiser Speedway Classic Late Model Chevrolet
3. Justin Allgaier — Traveller Whiskey Race Version Chevrolet
4. Chase Elliott — NAPA Children’s Healthcare of Atlanta EchoPark Win Chevrolet
5. William Byron — Axalta Daytona 500 Win Chevrolet
6. Kyle Larson — HendrickCars.com Champion Chevrolet
7. Kyle Larson — HendrickCars.com Phoenix Race Version Chevrolet
8. Connor Zilisch — Red Bull Chevrolet
9. Josh Berry — Motorcraft Las Vegas Win Ford Mustang
10. Shane van Gisbergen — Red Bull Chevrolet