Michael Jordan's 23XI Racing has received a major financial boost ahead of the 2026 NASCAR Cup Series season.
With their antitrust lawsuit against NASCAR having been settled in the off-season, the team co-owned by Jordan and current Cup Series great Denny Hamlin confirmed the renewal of a major partnership on Tuesday.
After their first year working together in 2025, 23XI and Chumba Casino are expanding their relationship heading into 2026, with the company's vibrant paint schemes set to feature at an expanded number of races on Tyler Reddick's No. 45 Toyota.
Furthermore, Chumba Casino will also continue to support Bubba Wallace and the No. 23 team at select races, including at this year's Brickyard 400, just as did when he won the race at Indianapolis Motor Speedway last summer.
READ MORE: NASCAR Commissioner Steve Phelps OUT as shock exit confirmed
Chumba Casino and 23XI expand partnership
The new partnership between 23XI and Chumba Casinos is first set to rear its head at the Daytona 500, where Reddick will be running with the brand as his primary sponsor, marking the first time Chumba Casino will feature on a car in The Great American Race.
“Our partnership with 23XI Racing had an incredible first year, highlighted by a historic Brickyard 400 win, and we’re excited to build on that momentum in 2026,” said Ben Whitford, Chief Marketing Officer at VGW, Chumba Casino’s parent company.
“Expanding our presence with Tyler and continuing our support of Bubba allows us to connect with NASCAR fans in bigger and more engaging ways, from on-track moments to unforgettable fan experiences and giveaways.
"We’re proud to be part of 23XI’s journey and look forward to another exciting season together.”
Elsewhere, 23XI Team President Steve Lauletta added: “After an exciting first season that included a historic win at the Brickyard, we’re thrilled to expand our partnership with Chumba Casino to include more races with Tyler, along with the brand’s ongoing engagement with Bubba.
“Last year we had a great reception from both Chumba Casino and NASCAR fans, and we look forward to another impactful year of growth and success on and off the track.”
READ MORE: NASCAR partner issues punchy Carson Hocevar statement as 2026 news drops
