Xfinity may no longer be the title sponsor of NASCAR's second series, but they will still have a huge presence in the sport this season.

That's after 23XI Racing announced this week that the two parties had expanded their partnership heading into the new campaign.

Xfinity is owned by Comcast, which has a reported worth of over $100 billion, and will now serve as the majority primary sponsor for Bubba Wallace's No. 23 Toyota, including at the season-opening Daytona 500, where an Xfinity-branded car will debut for the first time.

As per 23XI's announcement, Xfinity will also continue to serve as a primary partner of Tyler Reddick and the No. 45 for select races this season.

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23XI expands Xfinity partnership

"From day one, our partnership with 23XI Racing has been about imagining what’s possible in the sport and creating experiences that connects fans to the moments that mean the most to them,” said Jessica Muir, Senior Director of Brand Partnerships & Amplification, Comcast.

“This extension reflects our long-term belief in this team, in Bubba and Tyler, and in our fans.

We’ll be celebrating a historic milestone with our first-ever branded car in the Daytona 500 and showing fans what’s possible when imagination meets momentum as we continue to invest in the future of NASCAR.”

Elsewhere, 23XI Racing President Steve Lauletta added: "Xfinity has been an incredible partner in helping 23XI Racing grow both on and off the track.

“Their continued support gives us the resources to jointly create unforgettable experiences for our fans while also competing at the highest level.

With Xfinity, we’re not just building an elite team, we’re building a partnership that puts fans first and helps the sport grow for everyone who loves racing.”

Bubba Wallace reaction

Wallace, meanwhile, has said he's excited to have the brand on the car for the biggest race of the season.

“Having Xfinity on the car for the Daytona 500 and doing more with our team for the 2026 season is an incredible honor,” he explained.

“What really excites me is how this partnership gives fans a front-row seat to everything we do. They’re right there for every mile of the season, celebrating the milestones, and feeling like part of the team.

"Xfinity’s support gives us the resources to compete at the sport’s biggest stages while keeping fans at the heart of every race.”

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