NASCAR star Kyle Busch and Richard Childress Racing have received a financial boost ahead of the new season.
It has been announced that Zone Premium Nicotine Patches will continue its relationship with the team heading into 2026, serving as an anchor partner for Busch.
The two-time Cup Series champion will now drive with Zone as his primary sponsor at multiple races throughout the 2026 season, starting with The Clash at Bowman Gray Stadium on February 1.
It has also been confirmed that Zone will be on Busch's No. 8 Chevrolet for all speedweek activities ahead of the Daytona 500.
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Zone renews partnership with Busch and RCR
Speaking in the official announcement confirming the news, RCR President Mike Verlander revealed that the team was thrilled to continue working with Zone heading into the new season.
“Zone and RCR have worked hand-in-hand to build and launch unique, customizable marketing campaigns geared towards adult nicotine consumers and everyone at RCR is thrilled to watch our relationship continue to evolve as we head into the third year of our partnership,” he said.
Elsewhere, Rishi Dhingra, the Executive Vice President of Marketing for ITG Brands (Zone's parent company) added: “The countdown to the 2026 season starts now, and Zone is thrilled to partner with Kyle Busch for a third consecutive year in the No. 8 Zone Chevrolet at some of motorsports’ most intense races.
“Kyle and the entire team at RCR provide a powerful platform to create meaningful, exclusive touch points, especially in the moments leading up to NASCAR’s biggest events.”
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