NASCAR links up with The Rolling Stones in stunning 'first-of-its-kind' collaboration

NASCAR has announced an exciting 'first-of-its-kind' collaboration with rock legends The Rolling Stones ahead of their latest album release.

The legendary British band fronted by Mick Jagger are set to release their 25th studio album, Foreign Tongues, on July 10, with NASCAR having revealed a cool campaign ahead of its launch.

"Launching ahead of the July 10 release of Foreign Tongues, The Rolling Stones’ highly anticipated new studio album, the collaboration brings together the worlds of racing and rock & roll through officially licensed merchandise, special-edition collector vinyl, original content and a one-of-a-kind fan experience in Chicago," an official NASCAR press release read.

"At the center of the campaign is an immersive NASCAR show car transformed into a Rolling Stones listening lounge, giving fans an opportunity to experience music from Foreign Tongues inside a custom-designed vehicle that blends racing culture with the band’s legendary aesthetic. The activation will travel to key Chicago locations leading into NASCAR’s Chicagoland race weekend."

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NASCAR announces collaboration with The Rolling Stones

The NASCAR x Rolling Stones collaboration includes several elements, including:

NASCAR x The Rolling Stones merchandise collection featuring co-branded apparel headlined by the signature NASCAR racing jacket
Two limited-edition NASCAR-themed collector vinyl editions of Foreign Tongues
A custom NASCAR listening lounge show car appearing throughout Chicago leading into NASCAR Chicagoland race weekend, July 4–5
Original content highlighting the parallels between professional drivers and touring musicians

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“For generations, NASCAR and The Rolling Stones have captivated fans through unforgettable live experiences and a shared spirit of performance,” said Megan Malayter, NASCAR Vice President of Licensing and Consumer Products.

“While one takes place on the racetrack and the other on the stage, both are fueled by passion, energy and life on the road.

"This collaboration brings those worlds together in a unique way, giving fans exclusive content, limited-edition collectible vinyl, and immersive experiences that celebrate the connection between racing and rock & roll.”

NASCAR has also released a new video as part of the collaboration, featuring NASCAR stars Carson Hocevar, Connor Zilisch and Jesse Love, as well as part-time racer/YouTube sensation Cleetus McFarland.