The 2026 NASCAR season officially begins with the Daytona 500 this week, and what better way to start things off than by claiming a Guinness World Record.
Well, that's exactly what NASCAR did in New York City on Wednesday, breaking the record for the 'World’s Loudest Billboard' in none other than Times Square.
The record attempt came amid NASCAR's 2026 brand refresh, 'Hell Yeah', with the billboard in question featuring the slogan, as well as a true-to-size NASCAR next-gen engine that was built in Winston-Salem, North Carolina.
“Setting a Guinness World Records title is a proud moment for our sport and serves as a bold statement to get the 2026 season started,” said Tim Clark, NASCAR’s Chief Brand Officer.
“The billboard puts the visceral energy of NASCAR front and center and invites everyone to experience what makes our sport so unique.”
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Daytona 500 days away
As well as breaking the Guinness World Record and introducing NASCAR's new Hell Yeah slogan, the billboard in New York City also advertised this weekend's upcoming Daytona 500.
After last week's Clash exhibition, this Sunday's Great American Race officially kicks off the 2026 Cup Series season, and there is plenty to be excited about.
45 drivers will do battle over the coming days, with qualifying, duels, and the race to look forward to.
Qualifying will take place on Wednesday (Feb. 11) at 8:15pm ET, with the Daytona Duels 1 and 2 following on Thursday (Feb. 12) night at 7pm ET and 8:15pm ET, with all of the action broadcast on FS1.
Sunday's (Feb. 15) Daytona 500 is scheduled to get underway at 2:30pm ET with live TV coverage on FOX.
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